In the Know

Environmental sustainability is important to the majority of Americans. For brands that value environmental sustainability, particularly those who make sustainability a big part of their brand personality, communicating this in your trade show exhibit is crucial.

As attendees walk around a trade show, brands have an average of about three seconds to grab their attention among the hustle and bustle.

In a 2024 survey by McKinsey & Co., 66% of respondent Americans said they consider sustainability when making any sort of purchase.

If you’re thinking of participating in a trade show, working with reliable exhibit services gives you that crucial edge in creating an environment for the trade show in which you can meet people, make leads, and grow your business prospects.