Trade shows aren’t just about brand promotion. Networking is a huge benefit of trade show attendance for any brand, and meaningful networking first grows from engagement. It’s impossible to connect without engaging first, and learning how to engage is learning how to take that first step toward making those meaningful professional connections. A few tips for boosting engagement at your next trade show are:

• • Technology and content-lead experiences – Experiences are one of the most impactful ways to engage. You’re giving attendees something to remember, something to start a conversation about, and something to get excited over. For modern trade show attendees, what’s leading these memorable experiences are technology and content, working hand-in-hand, together. Tools like augmented reality, virtual reality, holograms, and software-based demonstrations are providing hands-on ways to engage.
• • Sustainability boosts engagement – Both consumers and stakeholders are demanding more eco-friendliness and sustainability with each passing year, and brands are meeting this demand in everyday practices and at trade show appearances. Making use of rental services, energy efficiency in transport, and exhibit design with sustainability in mind is drawing in crowds and therefore drawing in engagement.
• • Social media friendly booth design – Social media provides serious benefit when it comes to both short and long-term brand engagement, and social media friendly booth design brings immediate engagement to your trade show exhibit. An Instagram-friendly photo wall within your exhibit, social media live streaming, live podcasts recordings, and other bits of social integration are easy ways to engage at the trade show and beyond.
• • AI boosted personalized engagement – Artificial intelligence has benefit in the trade show space, especially when it comes to personalizing engagement. Interactive kiosks or tech areas can gauge visitor interest, and create experiences tailored to what they want to experience out of their visit to your exhibit. Targeted product recommendations, custom demonstrations, and keyed in experiences make memorable moments out of every exhibit interaction, which in turn drives meaningful engagement.

Interaction turns into engagement, and engagement turns into connection. When connection happens, you’re making meaningful professional relationships and successfully networking with your trade show appearance. By knowing how to interact and engage, you know how to create a successful trade show exhibit. To learn more about boosting engagement and networking with your trade show exhibit, contact Lighthouse Exhibits today.