Organization, creativity, and adaptability are three key elements to a successful trade show experience. You’ll need to be prepared to make your showing at the trade show, you’ll need to stand out, and you’ll need to adapt to whatever happens while learning how you can make your next showing even better. Some more useful tips for making your next trade show successful are:

• • Start planning early – Planning in advance lets you be prepared for anything, it saves on your marketing budget, and it keeps your team confident when the day of the trade show finally comes. As soon as you have the dates of the trade show, work on informing your team, booking flights, getting hotels reserved, and brainstorming your exhibit design.
• • Get active on social media – It’s never too early to prepare, and it’s never too early to promote either. Share your excitement on your social channels regarding your trade show appearance and consider giving little tidbits or tastes of what attendees can experience from your brand.
• • Consider giveaways and perks – It’s important to remember that attendees will be visiting a myriad of booths during the day of the trade show. Your brand wants to stand out. Giveaways and perks like branded swag are a highly effective way to get attendees over to your booth and interacting with your design. Once they’re there, they can then be drawn in by your storytelling, your experience, and your brand personality.
• • Debrief after the trade show – What you can learn after a trade show appearance is just as important as what happens on the floor. After the trade show, take time to debrief and follow-up with your marketing and sales teams. Decide what works well, what could be done better, and how you can use this experience to make the next one even better. The notes taken during the debriefing meeting are your starting point for your next trade show brainstorming session.

There are things to be gained and things to be learned from every trade show appearance; each giving you more tools you can use for future success. From your design, to how you promote and prepare, you can always make the most of your investment. To learn more about preparing and designing your next trade show exhibit, contact Lighthouse Exhibits today.