Like many things about running a business, the decision to attend a trade show is an investment, and you’ll likely be concerned about seeing returns on it. It’s far from a cheap decision, as you’ll need to invest in working with a full-service exhibit company, preparing promotional materials, preparing staff, and, of course, scheduling and booking off time for travel, accommodation, and the show itself. Here are four reasons why it may be time for you to do so.

You Need More Contacts

Business is not purely based on meritocracy. Often, business opportunities arise not simply by working harder but by meeting people, connecting with them, and finding grounds for exchange, such as if they need a product or service you provide. One of the biggest reasons to exhibit at a trade show is if you are looking to expand your circle of contacts within your professional network. A trade show is an opportunity to meet with people in your area of business locally, nationally, and sometimes even internationally. It’s a chance for face-to-face meetings that otherwise wouldn’t be possible.

You Want To Study The Competition

Another reason trade shows are invaluable for businesses is they offer a strategic opportunity. While a full-service exhibit company can give you an effective trade show presence, you can now look at what competitors in your industry are doing. Because so many of them—both established and up-and-coming—will be in one location, “walking the floor” gives you a condensed, highly efficient opportunity to see what others are offering, how they are offering, and how they differ from you. This gives you a chance to strategize and reconfigure if you see shortcomings in your own approach or see a competitor doing something you think your business would also benefit from.

You’re Ready To Grow Your Business

If you want to generate more brand awareness or simply attract more customers or clients, a trade show can be a great way to do this. Trade shows are not just about other competitors attending; the people who may require these products or services or even distribute them to retailers or directly to customers will also be in attendance. Attending a trade show will give you a chance to, depending on your goals, meet directly with customers or talk to distributors or retailers. You can make your presence known on a bigger stage here with a focused interest.

If you want to work with an experienced full-service exhibit company for your trade show, contact Lighthouse Exhibits. We can help.