Color psychology is an eye catching and effective strategy to bring into your trade show exhibit design. Color psychology is the idea that different colors naturally affect mood and behavior, and you can use these colors to set certain atmospheres in rooms or even trade show displays. By displaying one color over another, you will subconsciously set a mood even before attendees step foot into your exhibit to experience your brand. When you combine 2025’s colors of the year with the idea of color psychology, you find a way to stand out, stay on trend, and control the mood of your trade show experience all at the same time.

On Trend Colors To Bring Into 2025 Trade Show Exhibits

A few of the top colors trending for 2025, and what mood they’ll bring to your trade show exhibit, include:

• • Medium blue gray – Medium blue gray is a color that brightens up a trade show exhibit space while bringing in feelings of serenity, calm, and tranquility. A shade that can be perfectly incorporated by lifestyle and health brands, it draws the eye in a way that is as welcoming as it is pleasing.

• • Soft black – While black isn’t a color most would associate with a welcoming trade show exhibit environment, soft black is an on-trend color for 2025 that certainly has some edge. Evoking feelings of mystery, power, and professionalism, it’s a color that B2B brands may want to bring into their trade show exhibit to set a certain trustworthy and sophisticated mood.

• • Dark lavender – Purples aren’t bright or pastels for 2025, but instead moody, dusty, and dark. In color psychology, purples have a natural way of communicating luxury, and few shades are as luxurious as a deep lavender moment. This on trend color would be perfect for exclusive or luxury brands attending trade shows during the 2025 trade show year.

• • Soft sage – Soft sage greens, like medium blue grays, are perfect color choices for eco-friendly, lifestyle, and customer-focused brands. Colors in the green family are known to promote feelings of hope, healing, and success, and this light and airy shade shows off the best of the best when it comes to these emotions.

Using color trends and color psychology in a hand-in-hand way is one surefire way to keep your exhibit modern while still bringing your display into 2025. To learn more about the latest trade show exhibit design trends, contact Lighthouse Exhibits.