You’ve got the refreshments laid out, entertainment ready to go, and your demonstration prepared – now you just have to bring attendees to your trade show exhibit. Attracting visitors to your exhibit is most of the battle, and only then can you offer a truly engaging and exciting experience. With brands all around looking for the same attention from attendees, how do you set yourself apart from the rest? A few tips for attracting more visitors to your trade show exhibit are:

• Holographic elements – Holographic elements incorporated into your trade show exhibit are sure to attract attention. These create 3D floating images that seem to exist in the air, which will showcase your logo, messages, characters, and more. Innovative tech brands may even use this technology to showcase a new 3D software interface.

• Use fresh foliage – Bringing the outdoors to the indoors is another way to grab the eye of attendees. Not just the eye, but fresh flowers will bring aroma into the experience as well. Attendees will be spending a long day in the trade show venue, and fresh plants, greenery, and cut flowers is an immersive and attention-grabbing exhibit element for eco-friendly brands to really set them apart.

• Incorporate a lounge – Trade show days are long days, and attendees will be looking for a place to kick back and recharge as they make their way around the venue floor. Incorporating a lounge in your exhibit makes your display a sought-after destination. A few chairs, charging stations for electronics, products to demonstrate, and refreshments create an engaging and welcoming space perfect for making quality connections.

• Interactive mascot – If your brand has a mascot, there’s no better time to introduce them to the world than at a trade show. Energetic characters that interact with attendees as they make their way around the venue will place your brand in their minds and make them curious about just what you have to offer. It’s a fun and memorable way to not just bring them to your exhibit, but to get them interacting organically.

Once you attract attendees to your exhibit, it’s your brand’s time to shine. Demonstrations, interactive elements, networking opportunities, and more – the sky is the limit. For more on creating a trade show experience attendees will be talking about long after the show is through, contact Lighthouse Exhibits today.