When it comes to capturing leads at trade shows, your company can really benefit from investing in a lead-capture app. Although trade show organizers often offer lead capture devices, they’re not always available. When they are available, they are expensive and don’t interface with your other marketing technology like your CRM. Further, you often have to buy a device for each team member, and they rarely integrate. Lead-capturing apps are often more affordable. Plus, they integrate with your existing martech stack, and every team member will have access.

Here are some of the top lead capture apps to consider for your event marketing lead generation:

1. iCapture

Say goodbye to manual entry. iCapture not only helps you capture leads at the event and sync their information to your CRM, but the app automatically scans business cards. Your team will be able to collect and qualify leads in real time.

2. Leadature

Leadeature is a powerful lead retrieval tool with real-time data syncing at both in-person and virtual events. Leadature offers customizable forms and badge scanning for fast lead collection onsite. Leadature offers fully integrated customized automation solutions that can integrate into any martech stack.

3. CamCard

CamCard works both ways. First, it is a lead-capturing tool that scans business cards. The app extracts contact details from the business cards and integrates them with your CRM systems, making it easy to collect and follow up with leads. Then, it also hosts your virtual business card so you can share your contact information with potential customers.

4. SpotMe

SpotMe is a full-featured event management solution. It offers lead retrieval, badge printing, and attendee tracking for virtual and in-person events. As with other apps, SpotMe integrates with other popular tools like Salesforce, Veeva, and Marketo for deep customer insights.

5. vFairs Eventdex Lead Retrieval

Eventdex helps your team capture, organize, and evaluate leads from multiple events. The app is loaded with analytical data and customer insight tools that empower sales teams. You can also sync customer data with other popular marketing and sales apps.

Any of these apps will help your team more effectively capture leads at your trade shows. However, to attract leads, you need an eye-catching booth that perfectly captures your brand. Our full-service exhibit company will help you create that perfect booth. Contact Lighthouse Exhibits to learn more about how we can help you attract customers at your next event.