The importance of strategy cannot be understated when it comes to building your trade show exhibit. From how your exhibit is displayed, the colors you use, and the interactive elements you bring in, to how you execute all of these on the day of the event, knowing how you’re going to approach each step ensures the smoothest and most successful experience possible.

2025 may seem like it’s quite some time away. Afterall, the fall 2024 trade show season is only just ramping up. However, there is no such thing as too early to get planning. The strategies you carefully map out now will have a direct effect on the success you experience throughout the new year.

One early planning element you should get started on early is mapping out which trade shows will bring the most impact for your efforts throughout the year. Great trade show selection has the potential to maximize your ROI, while poor selection will get you into the bottom of your marketing budget quickly. When selecting trade shows to attend in 2025, consider the event’s relevance to your industry, the average number of attendees, and any reviews from past exhibitors outlining their success or struggles.

Start The Design Phase

Once you have your desired trade shows mapped out for the year, focus on designing your trade show booth. Your booth will be engaging, interactive, modern, and keeping up with the latest trends in order to ensure your appearance at the trade show maximizes potential.

All throughout the planning process, keeping your staff in the loop is critical. Every member of your team will be on the same page, and therefore present a cohesive showing at every trade show you attend during the year. As trends shift and data comes in, these strategies may change to better adapt to new findings. Staff training doesn’t stop, and starting early with new strategies helps you to build a strong foundation that allows for quicker adaptation throughout the trade show year.

Every trade show holds unlimited potential for creating new leads, new buzz, and new excitement. Getting started early in your planning process is the key to maximizing all of this potential for your brand. To learn more about early trade show strategy for your brand, contact Lighthouse Exhibits today.