Congratulations on your first major event! Whether you are hitting a trade show, an industry conference, or an expo, you will need an exhibit. If you have never designed an event booth before, don’t worry. Our exhibit designers know exactly what to do. We’ll work with you at every step of the project to make sure you get an exhibit you love. Here’s how to design an event booth.

Step 1: Define Your Needs

Start by outlining your budget. Don’t worry. Even small budgets can have a major impact. Next, you will need to determine the size of your booth and whether or not it is an inline or an island booth. If you plan on attending shows with different booth sizes available, consider a modular booth that can go from a tabletop to a standard 10′ x 10′ to a large 20′ x40′. Get a copy of the trade show manual for full details of size and height guidelines. Most shows have clear restrictions for their booths. Next, define what activities you’ll be doing in the booth, like product demos, meetings, or just greeting attendees for lead generation.

Step 2: Organize Your Marketing Assets

Once you have an idea of what you want, you will need to begin organizing your marketing assets. Start by collecting files for your brand colors, images, and other key materials. Work with your exhibit designer to determine the correct file formats. Then, list what products and marketing assets you will showcase in your booth. Also, consider any interactive elements you want to include, like touchscreens, photo booths, or game stations. The designer will integrate these assets into your final booth design.

Step 3: Work With Your Exhibit Designer

Next, you will begin working one-on-one with your exhibit designer. Together, you’ll start by reviewing all your options for booth styles, layouts, and signage. You’ll also consider any electrical or utilities you need for your booth for lighting, screens, or other interactive elements. Then, your exhibit designer will get to work and deliver proof. Once you approve the proof, we will custom-manufacture the booth and get it to you right away.

Designing your first trade show booth is easy with the help of our experienced exhibit designers. If you’re ready to design your first event exhibit, we can help. Since 2013, we’ve helped first-time exhibitors create a memorable impact at their corporate events, and we can help you. Contact Lighthouse Exhibits today.