Trade shows are the prime location to host demonstrations that showcase what you have to offer. Products, food, software – no matter what your brand has to show off, this is your opportunity to connect with the audiences you want to get excited about you. A big caveat to this, however, is your brand isn’t going to be the only one showing off what you’ve got. In order to stand out amongst the rest at your next trade show, you’ll need to make sure your exhibit demonstration is the most exciting, engaging, and memorable.

First and foremost, create a demonstration that tells a story. You want to not only interest your trade show audience, but you’ll also want to captivate them. When planning your demonstration, start by crafting a story that puts the problem you solve at the center of the action. Make it relatable, authentic, and real, and allow your audiences to envision themselves in what you’re saying. When it comes to the “problem” part of the story, demonstrate with your product or service how you can save the day.

Starting with a story isn’t just engaging, it’s captivating and inspiring. It’ll naturally place your attendees in an important position and guide them into thinking about how your innovation makes their pain points a thing of the past. While you’re inspiring them, be interactive. Let them tell you where certain parts of the story will go, let them get a hands-on feel and engage with your product, and let them build natural trust with what you’re telling them about what solutions you can offer.

Most importantly, have fun with your demonstration. If you’re not having fun demonstrating, telling a story, and engaging, it’s fair to say that your attendees will not be having fun either. Come prepared so nerves aren’t getting the best of you, and let yourself have a good time getting excited about what you’re presenting.

Your demonstration will be one of the more impactful parts of your trade show exhibit when it’s executed well. Along with your exhibit design, it’s going to communicate your brand personality quite unlike anything else and solidify yourself in the minds of all who visit your exhibit space. For more on carrying out a successful demonstration at your next trade show, contact Lighthouse Exhibits.