To stand out from the crowd, brands must keep on the up and up when it comes to the latest trade show trends. The worst thing a brand can do is waste their trade show efforts by failing to stay ahead of the curve. Some of the top trade show trends you can’t ignore for 2025 are:

• • Meet demand for meeting spaces – Event networking was a huge trend in 2024, and it’s continuing well into 2025 as well. What we’re seeing for the New Year is the inclusion of meeting spaces within your trade show exhibit. What they provide is a quieter retreat where yourself and other brands can meet up, brainstorm, network, and collaborate. The cozier and more welcoming the meeting space, the more successful they’re going to be in creating those meaningful professional connections.
• • Hybridizing your trade show exhibit – One benefit that virtual events brought to the trade show is the ability to go around the world with an event. It’s not only those who booked the flight who get to collaborate, network, and experience, and it makes attendance at a trade show nearly limitless. While the return to in-person events was a welcome one, that doesn’t mean brands are giving up entirely on the benefits of virtual. Hybridizing your trade show exhibit and experience, by streaming your day on your social platforms for instance, gives you the best of both worlds.
• • Personalized experience – Every attendee who stops by your exhibit is special, and in 2025 brands are making them feel that way. Personalized experiences like demonstrations and workshops create memorable experiences and full looks into what your brand is all about. This also lends space for real connections to be made, improving your long-term networking efforts.
• • Sustainability – In terms of trade show exhibit design, sustainability has never been more important than it is right now. Rented décor, sustainable materials, and an emphasis on brand eco-friendliness attract attendees with similar values to your trade show display.

With trade show exhibit trends in mind, brands can have more successful ventures exhibiting their brand personalities, networking, and making an impression at trade shows during 2025. To learn more about staying ahead of the curve and on top of the latest trade show trends for 2025 and beyond, contact Lighthouse Exhibits today.