Color psychology is the idea that color is directly connected to emotion or feeling. You’ll see color psychology used often in fashion and in interior design, and it’s used with the same savvy in trade show exhibit design as well. If you’re thinking up branding to use at your next trade show appearance, using color psychology tips will give you smart inspiration to start with.

Blue

Blue is a color that communicates feelings of calm, trust, professionalism, and modernity. This is a color you’ll see most often in tech or financial services brands but can be used with any brand looking to send these specific messages to attendees.

Red

Red can be viewed as the opposite of blue in color psychology in a few ways. Where blue is calm, red is bold. Where blue is trustworthy and steadfast, red is exciting and urgent. When using red in your trade show exhibit design, creating a red logo or spotlighting red will create an eye-catching appeal, but you will have to ride a fine line of too much or just enough. A safe and effective way to use red is to include it in giveaways, games, or directive signage that you want to catch the eye first. Using red to guide the eye, rather than showcasing it as a main color, is an easy way to subconsciously train the eye to experience your exhibit in a strategic way.

Yellow

Yellow is a color that represents happiness, energy, and excitement. Like red, it’s a bold color that’s used to guide the eye or act as an effective accent alongside more subdued colors in signage. Yellow is a fun and bold color to use, but needs to be used with savvy to ensure it doesn’t overpower your exhibit branding.

Purple

Purple is a color that oozes luxury. For brands looking to embody a sense of luxury, or showcase luxury services or products, purple is a branding color you’re going to focus on. Fashion brands, textiles, travel, and even interior design brands often use purple in their branding to communicate elegance in their brand identity.

To learn more about using color to communicate your brand personality at a trade show, contact Lighthouse Exhibits today.